15 Under-the-Radar Fashion Brands You Need to Know About
Hey fashionistas! 🙌 Tired of seeing the same old brands clogging up your Instagram feed? Ready to stand out with some unique, behind-the-scenes fashion magic? Let’s dive into 15 under-the-radar American fashion brands that’ll have you looking like you just stepped off a Fashion Week runway! 🌟
1. Reformation
Description: Fresh, sustainable, and oh-so-chic, Reformation specializes in eco-friendly materials with a bohemian twist. They’ve got everything from floaty dresses to tailored blazers.
Promising Review: “Reformation’s dresses are not only gorgeously crafted but also guilt-free since they use sustainable fabrics. My go-to for every occasion!” – Emily R.
Purchase Information: Available on their website (reformation.com), prices range from $80 to $250, with various sizes and styles.
2. Ganni
Description: Denmark’s little secret that’s made waves in the US, Ganni offers playful yet sophisticated pieces. Think bold prints, fun textures, and a modern but approachable vibe.
Promising Review: “Every Ganni piece I own feels like a unique treasure. The colors and patterns are so fresh and unexpected!” – Maddie S.
Purchase Information: Stocked by Nordstrom and on their own site (ganni.com), with pricing from $100 to $400.
3. Anine Bing
Description: LA-based Anine Bing mixes edgy rock ‘n’ roll with a minimalist Scandinavian touch. Cool graphic tees? Check. Sharp blazers? Double check.
Promising Review: “Every single piece by Anine Bing feels like it was made for the coolest girl in the room. Obsessed!” – Sarah L.
Purchase Information: Available at aninebing.com and select boutiques. Prices range from $50 to $500.
4. Doen
Description: Inspired by vintage and the warmth of California sun, Doen specializes in dreamy, feminine fashion. Expect flowing dresses that seem perfect for a stroll in a lavender field.
Promising Review: “Doen pieces are timeless. Every dress feels like a vintage heirloom with a contemporary twist.” – Ashley T.
Purchase Information: Available on shopdoen.com, with prices between $150 and $400.
5. Rachel Comey
Description: Known for her inventive designs and artistic approach, Rachel Comey offers stunning silhouettes and unique textiles. Perfect for making a statement.
Promising Review: “Rachel Comey’s clothes make me feel like walking art. Each piece is a conversation starter.” – Kim W.
Purchase Information: Find these gems at rachelcomey.com and high-end boutiques, prices starting at $200.
6. The Great.
Description: Created by the duo behind Emily Current and Meritt Elliott, The Great. offers casual, nostalgic silhouettes with a modern twist. Perfect for that laid-back Americana vibe.
Promising Review: “The Great. captures that perfect mix of comfort and style. Everything feels so timeless!” – Laura G.
Purchase Information: Browse on thisisthegreat.com, with prices from $100 to $300.
7. Staud
Description: LA-based Staud is all about fun, fashion-forward pieces. They embrace bold colors and playful designs, ensuring you stand out in any crowd.
Promising Review: “Staud’s pieces are so unique and playful – they always add a pop of joy to my wardrobe.” – Kate M.
Purchase Information: Check out staud.clothing, with price ranges from $75 to $450.
8. Simon Miller
Description: Looking for avant-garde designs with a West Coast flair? Simon Miller offers bold, artistic pieces with quirky detailing.
Visual Description: Oversized denim jackets, leather mini skirts, and abstract prints.
Promising Review: “Simon Miller’s designs are so out of the box – they make me feel like a trendsetter every time I wear them.” – Erica F.
Purchase Information: Available on simonmillerusa.com and upscale boutiques, prices start at $150.
9. Khaite
Description: This NYC-based brand perfectly balances comfort and luxury. Known for their exquisite cashmere and tailored outerwear, Khaite is all about timeless elegance.
Promising Review: “Khaite’s pieces are investments, but so worth it. The quality and design are unmatched.” – Rachel H.
Purchase Information: Available at khaite.com and at high-end retailers, prices start around $300.
10. Mara Hoffman
Description: Dedicated to sustainability and ethical fashion, Mara Hoffman offers vibrant, eco-friendly pieces with bold patterns and unexpected silhouettes.
Promising Review: “Mara Hoffman’s clothes are not only beautiful but also environmentally friendly. I feel great wearing them!” – Ana T.
Purchase Information: Shop at marahoffman.com with prices ranging from $150 to $500.
11. Rouje
Description: French glam meets American ease. Rouje was founded by Parisian It-girl Jeanne Damas, but it’s been making waves across the pond for its effortlessly chic vibes.
Promising Review: “Wearing Rouje makes me feel like I’m strolling down Rue Saint-Honoré, even in my local coffee shop.” – Bella P.
Purchase Information: Available at rouje.com with prices in the $100-$300 range.
12. Nanushka
Description: Nanushka is a Budapest-born, US-beloved brand embracing minimalist design with an edgy twist. Known for sustainable materials and super chic faux leather.
Promising Review: “Nanushka nails sustainable fashion without compromising on style. Their faux leather feels luxurious.” – Chelsea K.
Purchase Information: Available on nanushka.com and various high-end retailers, with prices around $150-$600.
13. Paloma Wool
Description: This Barcelona-based brand has captured hearts in the US for its artistic approach to fashion. Expect experimental cuts and artistic graphics.
Promising Review: “Paloma Wool’s pieces feel like wearable art. Each one is so creativity-inspiring.” – Fiona J.
Purchase Information: Find your next piece at palomawool.com with prices from $80-$250.
14. Brother Vellies
Description: Founded by Aurora James, Brother Vellies is all about preserving traditional African design practices. Their unique footwear and accessories scream artisanal luxury.
Promising Review: “Brother Vellies’ boots take any outfit from zero to hero. Plus, they are made ethically. Win-win!” – Jade R.
Purchase Information: Check them out on brothervellies.com. Prices generally range from $200-$800.
15. Brock Collection
Description: Known for their romantic, yet tailored aesthetics, Brock Collection offers exquisitely designed pieces often seen on the red carpet. Luxury meets understated elegance.
Promising Review: “Each Brock Collection piece feels like it’s been tailored just for me. Perfect for special occasions.” – Olivia M.
Purchase Information: Available at high-end department stores and brockcollection.com, with prices usually starting at $400.
So there you have it, style mavens! 🌈 Whether you’re looking for sustainable chic, edgy statement pieces, or dreamy bohemian vibes, these 15 under-the-radar American fashion brands have got you covered. Time to give your wardrobe that unique flair it deserves. 🛍️✨
